Why Los Angeles is the Perfect City for Billboard Advertising
You've poured your heart and soul into your latest marketing campaign. A catchy slogan, stunning visuals, excellently targeted demographics – it's all there. But in the modern world, where people are busy most of the time, Internet users employ ad-blocking applications to remove any advertisement-related content from the websites they visit. Is your message getting delivered to the intended target? All of us have experienced this – endlessly wasting time staring at our feed and being forced to pay attention to the ads that are no sooner gone as you click the screen. Dynata conducted a recent poll and pointed out that the attention span average now is only 8 seconds . That is the duration it takes to capture the audience's attention, arouse their curiosity, and leave a powerful statement. How can one gain a breakthrough of the digital noise to dominate the brand over the consumers? Well, in that case, billboards in Los Angeles can help. Enter Los Angeles: The City of Cap...