BULLETIN DISPLAYS - LOS ANGELES

  You've poured your heart and soul into your latest marketing campaign. A catchy slogan, stunning visuals, excellently targeted demographics – it's all there. But in the modern world, where people are busy most of the time, Internet users employ ad-blocking applications to remove any advertisement-related content from the websites they visit. Is your message getting delivered to the intended target?  All of us have experienced this – endlessly wasting time staring at our feed and being forced to pay attention to the ads that are no sooner gone as you click the screen. Dynata conducted a recent poll and pointed out that the attention span average now is only 8 seconds . That is the duration it takes to capture the audience's attention, arouse their curiosity, and leave a powerful statement. How can one gain a breakthrough of the digital noise to dominate the brand over the consumers? Well, in that case, billboards in Los Angeles can help. Enter Los Angeles: The City of Cap

  Ever caught in rush hour traffic on the 405, mindlessly inching forward, and observed yourself captivated by a giant image? No, it wasn't a car accident (hopefully!). Perhaps it became a stunning portrait bathed in neon shades, a thought-frightening social remark, or a hilarious commercial that made you chuckle. Welcome to Billboards LA , wherein freeways end up with open-air artwork galleries. Los Angeles boasts the highest number of billboards in the United States, with over 27,000 grabbing the attention of drivers and pedestrians daily [Source: LA Times] . These aren't your average, paper-pasted advertisements; many California billboards are colossal works of art, some static and some digital, transforming our daily commutes into unexpected artistic experiences. From Humble Beginnings to Canvas on Concrete: A Brief History of Billboards LA The story of Billboards LA goes back to the early 20th century when painted signs started popping up along newly constructed highways.